Marketing, Sales and Advertising

Getting the Word Out and Residents In

Because every community is unique, CRSA™ will customize a sales and marketing strategy that fits the needs of your market. This strategy will include:

• Comprehensive management of the sales and marketing process
• Marketing audits
• Market assessment, analysis and consultation
• Marketing plans and budgets
• Successful advertising and public relations programs
• Compelling sales literature
• Recruitment, training and directing of sales personnel
• Directing the move-in process

Our award-winning advertising team offers the creative energy and experienced strategic planning necessary to launch and support a vital sales program for your retirement community. A strong team approach, effective branding, efficient delivery of lead generation and diligent result tracking means optimum sales success for your community.

•  Comprehensive marketing plan creation, including in-depth media research, market breakdown, and strategies and tactics for success
•  Copy and design conception for print, direct mail, website and promotional media
•  Special event coordination and assistance
•  Management of specialty item ordering
•  Knowledgeable media buying and planning
•  Assistance with public and community relations